Dented Code Academy — Organic Content Engine

Dented Code Academy needed consistent organic reach without a paid budget. I built and ran the entire content pipeline: writing scripts, producing content, and publishing across all platforms at a volume of roughly 60 posts per week.

To keep that pace sustainable, I built a spreadsheet-based content calendar and tracking dashboard so every piece of content was planned, produced, and measured against performance — nothing went out untracked. That system is what made 60/week possible without the output turning into noise.

Result: ~20 qualified leads per month generated organically, entirely through content — no ad spend.